Personal Connection Key Motivation for Giving, Survey Finds

It's the messenger, not the medium, that is key to motivating users of social media to give to charity, a report from the American Red Cross finds. Based on an online survey, the American Red Cross Holiday Poll found that even among people who are active on social networking sites, personal connections — not trending topics, gimmicks, or social media engagement itself — are the key driver of charitable giving.  Click here to read more.